Since August 2007 the Cologne fair presents itself in a new look. It took 28 months to completely modernize the premises and rebuild parts of it to set new benchmarks not only because of its location and transport connection, but also in regards of efficiency, flexibility and sojourn quality. The persons in charge are convinced: By concluding the so-called masterplan the competetiveness of the fourth largest exhibition centre with a gross hall space of 284,000 sqm will be ensured for a long time.